Equitable Access to Local Fresh Food:
Making it a Reality
Every Friday, from June 19th through October 30th, the Danbury Farmers’ Market Community Collaborative (DFMCC) enables everyone to share in the excitement and benefits of fresh local fruits, vegetables and specialty food items.
Better Food For Better Health
Obesity and poor nutrition at all ages, underlying factors in most chronic diseases are strongly associated with the inadequate intake of fruits and vegetables. Those with limited resources tend to purchase less fruits and vegetables. Through direct market cash incentives, the DFMCC continues to attack disparities in food purchasing power. Research shows that 79% of the project participants increased their intake of fruits and vegetables.
Striving to provide equitable access to fresh food for all Danbury area residents, and promote health and nutrition, the collaborative of more than 30 community stakeholders, works to both enable those now excluded by limited resources to purchase fresh, local food at the Danbury Farmers’ Market and enhance the market experience for all. Healthy shoppers, healthy vendor profits and a healthy local economy are the goals. At its core, Better Food for Better Health is a community-wide health and nutrition enhancement and engagement campaign, a sustainable agriculture initiative, and an economic development strategy.
DFMCC Nutrition Incentives
For those with limited resources, providing additional cash (purchasing power) is the best incentive to increase buying and then eating, of local fresh fruits and vegetables. Using a market coin system, DFMCC enables Supplemental Nutrition Assistance Program (SNAP, formerly know as Food Stamps) recipients to use their benefits at the market and matches an unlimited amount per market to buy nutritious food. DFMCC also matches up to $9 per market for Seniors and Women, Infant & Children’s program (WIC) recipients using Farmers’ Market Nutrition Program Vouchers (FMNP).
For those not receiving government food assistance, Fruit and Veggie Health Certificates are available through a community health center and the YMCA, as part of some of their summer health programs.
Vets will be provided $10 in market produce coins at the market. ID is required